Amazon pulled out all the stops — and stopped the flow of traffic — with a Los Angeles promotion on Thursday for its television hit “The Marvelous Mrs. Maisel.” In a nod to the comedy’s 1959 setting, Amazon staged #MaiselDay and helped select businesses roll back pricing 60 years.
The stunt is part of Amazon’s Emmy campaign for the series, which scored 20 nominations for the Sept. 22 event. According to the Los Angeles Times, nearly 30 business, including restaurants, salons and gas stations were taking part.
The Verge reported that gas for 30 cents at a Santa Monica station caused a little bit of a headache when those trying to snag the deal snarled traffic, too. Police reportedly had to briefly shut down the promotion to keep traffic moving, and The Verge said Amazon was working to limit the number of cars in line.
2019 meets 1959. Talk about marvelous! How are you celebrating #MaiselDay today? ? #MrsMaisel pic.twitter.com/2OkUQztPCu
— The Marvelous Mrs. Maisel (@MaiselTV) August 15, 2019
Santa Monica Police suspend an Amazon Prime promotion offering gas for 30 cents a gallon. Traffic issues are the big concern. Details coming up at 11am on ABC7. #maiselday pic.twitter.com/sJHQLcDUaK
— John Gregory (@abc7johngregory) August 15, 2019
The “Mrs. Maisel” Twitter account shared images from a variety of locations where fans of the show, and fans of cheaper stuff, were taking advantage of the promotion.
One guy got a 75-cent shoe shine. Others lined up at the famous Pink’s for 59-cent hot dogs.
If I didn’t love this show already!! ? #MaiselDay pic.twitter.com/Y4sdxct29s
— Selene Alvarez (@sealvarez14) August 15, 2019
It’s #maiselday! @PrimeVideo is promoting @MaiselTV with businesses offering prices from 1959 ?Talk about a #tbt! My first stop was @PhilzCoffee for .50 rosè coffee. Follow me on insta to see where I go next and check out more #Throwback prices @NBCLA https://t.co/N0VB9cTHgP pic.twitter.com/7N1Yo4X3wK
— Heather Brooker (@HeatherBrooker) August 15, 2019
It’s #MaiselDay in LA. Getting the 75 cent shoe shine @TheGroveLA! pic.twitter.com/6AKynQxZTH
— bryan beasley (@bryanbeasley) August 15, 2019
Got a strawberry malted milkshake at @Cafe50sWLA, which is celebrating their 30th anniversary, for #MaiselDay! @MaiselTV @PrimeVideo pic.twitter.com/CWCpqiBeex
— lizenrae (@lizenrae) August 15, 2019
Getting my 59cent hot dog ? at @pinkshotdogs thanks to #MaiselDay pic.twitter.com/ASX1678pOP
— Producer Blaire (@ProducerBlaire) August 15, 2019
How adorable were these @pinkshotdogs ladies with their hot dog phone cases and purses?! @MaiselTV #MaiselDay pic.twitter.com/zUHl7vFsj4
— Cinephile Amy (@cinephileamy) August 15, 2019
It is #maiselday so yes I AM having a pastrami sandwich on rye at 10AM for a dollar!
— Courtney Beyer (@CallMeCBizzle) August 15, 2019