Come on in. Look around! Home shoppers in Phoenix have that option in a technically savvy new way as Seattle-based real estate technology company Zillow launched a new feature called 3D Home in that market.
The tech, which Zillow showed off to GeekWire last fall, allows sellers and agents to create a more immersive digital tour of a home through the use of 360-degree panoramic images. Those images are captured and stitched together via a new iPhone app and the 3D tours are then added to listings on Zillow’s website.
Zillow bills the free, first-of-its-kind app as a much more cost-effective way of creating a 3D listing. The company said in a news release that real estate agents usually have to must buy expensive hardware and pay additional hosting fees to capture 3D listings.
“We are so excited to get this technology out into the Phoenix market,” Jeremy Wacksman, Zillow Group chief marketing officer, said in a statement. “Our early tests in Scottsdale are showing listings with a Zillow 3D Home are getting more attention from home shoppers, helping sellers and agents make their listings standout. As home shopping season is about to gear up, Zillow 3D Home is a great tool to help a listing get noticed.”
Zillow said that more than 70 percent of first-time home buyers are millennials and that that group in particular considers 3D media to be as important as open houses. Add in the large percentage of buyers who shop from a distance, and the tours save more time and money.
Phoenix is the first city to get access to the Zillow 3D Home app.