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Misapplied Sciences co-founders: Chairman and CTO Paul Dietz, CEO Albert Ng, and Chief Creative and Operating Officer Dave Thompson. (GeekWire Photo / Kevin Lisota)

After a decade-and-a-half covering the technology industry, it takes a lot to impress me, but the demo I saw with my colleagues recently at a startup called Misapplied Sciences still has me thinking about the potential of what we experienced.

The technology was a “parallel reality” display. It lets many different people see completely different content on the same screen, simultaneously. When combined with location technology and sensors, this content can be targeted in real time from public displays to specific locations, people and objects, essentially following them in three-dimensional space as they move through the world.

Developed by the Redmond-based startup, the display technology is based on a “multi-view” pixel. It works with the naked eye, no headset or high-tech goggles required.

So how does it work, and how could it be used? On this episode of our Week in Geek Podcast, we’re joined by two of the founders of Misapplied Sciences, Chairman and CTO Paul Dietz, and CEO Albert Ng. Also joining us is Kevin Lisota, GeekWire’s developer and photographer, who experienced the Misapplied Sciences demos with GeekWire reporter Taylor Soper and me.

Listen to the episode above, download the MP3, and also see our previous story with videos.

On the Random Channel, our final segment, Kevin and I talk about the crowd he ran into this week at the Amazon Go store in Seattle, and a new study that examines the impact of virtual reality on kids.

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