Crowd Cow, a Seattle-based marketplace for craft meat straight from farm to consumer, has added its first chief financial officer and head of marketing.
Michelle Newbery joins as CFO, coming to the company from Lowe’s Companies where she held a variety of positions, including director of corporate accounting, COO and CFO for ATGStores.com and president of The Mine.
Kathryn Ficarra joins as head of marketing after most recently having been with Big Fish Games as vice president of advertising.
“We have a model that’s well positioned to scale and disrupt the industry, while improving the quality of food available to consumers across the country,” said Newbery in a statement. “We’re leaning in on education around the importance of a healthy, sustainable lifestyle,” added Ficarra. “In connecting our consumers to our farmers, it’s a win-win.”
“Michelle and Kathryn will help us amplify the message that meat from independent farmers tastes better and helps feed the world without damaging it,” said Joe Heitzeberg, Crowd Cow co-founder, in making the announcement. “We want to end the era of mystery meat!”
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