LAS VEGAS — You don’t typically find juice bars, voice-activated fans, virtual reality headsets, and a nightclub vibe inside a wireless carrier’s retail location.
But that’s exactly what’s going on at T-Mobile’s newest “signature store,” which just opened on the Las Vegas Strip this month.
The two-story retail space caught our attention as we strolled down the Strip on Wednesday evening after another crazy day at CES.
The store opened last week, just before the big annual tech show kicked off, and combines T-Mobile’s brand with the glitz and glamor of Vegas.
You can demo typical products like phones and tablets, but the store also features voice assistant technology from Amazon and Google and virtual reality demos from HTC.
There’s also a unique integration with the nearby T-Mobile Arena in Las Vegas that opened in 2016 — T-Mobile subscribers can interact with a big touchscreen and purchase tickets to hockey games and music concerts, where they’ll get special treatment for being a T-Mobile customer.
We also had fun with a photobooth that turns four snapshots into a cool slow-mo video:
— GeekWire (@geekwire) January 11, 2018
This is T-Mobile’s fifth “signature store,” but the first to feature two stories, according to Best of Las Vegas.
T-Mobile has been opening hundreds of new stores over the past few years and is set to surpass AT&T for total number of retail locations, FierceWireless reported.
The carrier said this week that it added 5.7 million total net customers in 2017, including 1.9 million in the fourth quarter, its 19th consecutive quarter with more than one million net additions. It has 72.6 million total customers.