Shares of Starbucks fell slightly in after-hours trading after the company posted its quarterly financial results on Thursday.
The Seattle coffee giant reported $6 billion in revenue, up 14 percent year-over-year, and just above expectations. It posted earnings per share of $0.53, in line with estimates.
The company’s mobile order-ahead program represented 12 percent of U.S. company-operated store transactions; that’s up from 11 percent last quarter. Its rewards program grew by 11 percent to 14.2 million active U.S. members.
Johnson: In Q2, we grew the number of active Rewards members in the US to nearly 15M and we implemented new ways to attract digitally registered customers beyond our Rewards program $SBUX
— Starbucks News (@Starbucksnews) April 26, 2018
Johnson’s comments could be referencing the company’s decision to ask customers to provide their email address before connecting to in-store WiFi.
Starbucks also plans to open up its mobile order-ahead app feature to anyone this year. The technology, previously only available to Starbucks Rewards members, lets customers order with their smartphone via Starbucks’ app and skip the line. Allowing anyone to access the mobile order-ahead feature is another way Starbucks can reach non-Rewards customers.
See the full earnings release here.
