Snap is teaming up with news discovery organizations to help push user-generated out beyond the confines of its Snapchat app.
The social media company is partnering with NewsWhip, Storyful, SAM Desk, and Seattle-area startup Tagboard to give journalists a way to quickly find publicly-shared photos and videos taken by Snapchat users, including from the geo-location Snap Map. The idea is to then use that content in news stories or broadcasts, in particular breaking news.
Axios reported that this is part of a larger push from Snapchat to expose its content in an attempt to sign up new users and encourage existing ones to use the service. The app has more than 190 million users, but its growth rate has stalled amid a controversial redesign. Its stock rose earlier this week after a report indicated a potential partnership with Amazon for a visual search product.
Tagboard already partnered with Snap earlier this year but distributed content using a more manual process. It is working with broadcasters like TEGNA, Telemundo, NBC Golf Channel, and others to provide Snapchat content.
Founded in 2012, the Redmond, Wash.-based startup has built a business around aggregating social media content and specifically hashtags.
“In just the last six or so months, we have seen powerful stories come to life through Snapchat content on broadcast television and in sports stadiums all over the U.S.” Tagboard Chief Revenue Officer Nathan Peterson wrote in a blog post. “In fact, I can confidently say if you’ve seen a Snapchat story on broadcast or in venue for any major U.S. sporting event since January 2018, it was powered by Tagboard.”
Tagboard employs 25 people and has more than 1,000 customers, many in broadcast media and sports, that incorporate social media posts on big stadium screens and in news broadcasts.