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Companies that are using both Amazon Web Services and Salesforce as part of their enterprise computing needs will be able to move data back and forth between the two services in new ways, thanks to an expanded partnership deal announced Tuesday at Dreamforce 2018.

The new links between the cloud services companies offer a more secure way to move Salesforce data around using AWS private networking services, as well as ways to use Salesforce events — such as entering a new customer deal into the system — to trigger AWS Lambda serverless computing functions, the companies said in a press release. They’re also going to connect their services for call centers by allowing Salesforce Service Cloud customers to use Amazon Connect to build automated voice responses influenced by artificial intelligence.

Salesforce and AWS have been cozy over the past few years, motivated by mutual rivals in Microsoft, Oracle, and several others. Salesforce is now running “the vast majority of their public cloud workloads” on AWS, the companies said in the press release, although Salesforce maintains its own array of data centers for serving its U.S. customers.

This announcement also comes on the heels of data-sharing arrangements unveiled between Microsoft, Adobe, and SAP yesterday at Microsoft’s Ignite 2018 conference. All of these moves are design to counter well-deserved criticism of cloud vendors that while moving data into their services is easy, moving it out can be hard, expensive, or both.

Salesforce also announced Tuesday that it plans to unite its service-oriented products — Service Cloud, Commerce Cloud, and Marketing Cloud — under a new dashboard called Customer 360 that will pull data from all three products. Salesforce co-CEOs Marc Benioff and Keith Block are expected to discuss all these announcements during their keynote address this afternoon at Dreamforce in San Francisco.

[Editor’s Note: Salesforce is a GeekWire annual sponsor.]

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