Getting through security lines and into Safeco Field to see a Seattle Mariners baseball game could be a smoother process for fans who sign up with Clear, makers of a biometric identity platform. And it could eventually lead to less hassle in the beer line.
Safeco joined two other venues Friday in announcing that they were adopting the service. SunTrust Park, home to the Atlanta Braves, and Oakland-Alameda County Coliseum, home to the Oakland Athletics, will also use Clear.
Eleven professional sports teams across MLB, the NBA and MLS have signed on for what Clear calls a “frictionless and customized fan experience.” The platform is also used at two dozen airports, including Seattle-Tacoma International.
Fans can sign up for Clear for free at Safeco or any other venue where it’s available. The enrollment process includes scanning an ID, answering a series of questions and creating a secure biometric account through the scanning of fingerprints.
Clear fast lanes are offered at various stadiums. At Safeco, they will be located at the home plate and left field gates. There will also be an enrollment kiosk at the home plate location, which will open 2 1/2 hours prior to the first pitch on game days.
Visitors will still be subjected to a security procedure, and it’s up to individual venues to determine how they implement Clear to enhance the overall fan experience.
Enrolled fans can bring one adult guest and children under 18 through the Clear Lane with them. According to the company’s website, a standard annual membership is $15 per month, but KING5 noted that stadium access is available for free.
In addition to quicker entry, Clear also hopes to bring a frictionless and personalized experience to ticketing and concessions. The company is working with Washington state to bring biometric age validation to venues so that a simple scan of a finger could lead to the purchase of alcohol.
“We are excited to partner with these innovative teams to add a layer of security and improve the fan experience at the ballpark,” Caryn Seidman Becker, CEO of Clear, said in a news release. “We’re also thrilled with Washington’s support of our biometric age validation platform and look forward to partnering with teams across the state to remove friction from another part of the game-day experience.”
Go here for more information of where Clear is being used. And check out the platform in use in this video: