When news broke that Amazon would split its immensely hyped second headquarters between two cities, journalists covering the year-long search were less than thrilled.
The Information’s Nick Winfield called it a “moment of reflection,” adding, “If Amazon ends up splitting its expansion into mini HQs, that is called … opening satellite offices, which scarcely deserves the buckets of ink spilled so far.”
Mike Isaac of the New York Times said the “entire charade was an exercise in corporate leverage.”
Many reporters felt bamboozled after months covering the search with the expectation that Amazon would open a 50,000-person office equal to its first headquarters in Seattle. Now that Amazon has confirmed plans to divide the project between the New York and Washington D.C. regions, one media outlet is putting its foot down.
New York public radio station WNYC will not call Amazon’s new Long Island City office a “headquarters,” said Matthew Schuerman, an editor at the station, on Twitter.
“You can’t have 2 headquarters, let alone 3,” he wrote. “It’s a ‘campus,’ ‘office hub,’ ‘major office complex.’”
Schuerman is asking other news organizations to join WYNC in taking the “#HQ2IsAnOxymoron pledge.”
Amazon plans to hire at least 25,000 people at its new Long Island City location, in the Queens borough of New York. The announcement sparked protests and criticism from lawmakers concerned about the incentives Amazon will receive and the impact the company will have on the area.