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Lyft is rolling out a new monthly subscription plan for riders in all markets starting Tuesday.

For $299 per month, riders who subscribe to Lyft’s new All-Access Plan will get 30 rides as long as each ride doesn’t go over $15. If it does, the rider pays the difference. Subscribers will also receive 5 percent off additional rides.

“This is the first step toward delivering on our goal of making car ownership optional, and we’re constantly looking for more ways to provide passengers with the easiest, most convenient options possible,” Lyft said in a blog post announcing the new program.

The 30 rides are dolled out on a monthly basis. Unused rides can’t be rolled over to the following month. Riders can use their allotted rides for ride-sharing services, like Lyft Line but they can’t be split between accounts.

Lyft is in the midst of a month-long promotion called “Ditch Your Car” in which the company offered some customers who agreed not to drive for 30 days ride credits. The company is pitching its service as an alternative to personal car ownership.

It’s a noble goal but there is some research to suggest that ridesharing may not be the answer to the traffic woes plaguing many U.S. cities. Increasingly, Lyft and its competitors are investing in a range of mobility options that go beyond the car. This year, Lyft acquired Motivate, which operates bike share services in cities around the country. The acquisition signals Lyft’s broader ambitions in transportation.

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