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The Economist
(The Economist Image)

There’s been plenty of fallout in recent days due to the scandal enveloping Facebook, and the social media giant’s reaction to research firm Cambridge Analytica’s misuse of data tied to 50 million Facebook users.

The folks at The Economist, like many in the media, are doing a deep dive on what it all means for Facebook and the company’s reputation, and what the proper response should be inside and outside of the company.

The cover for this week’s edition of the magazine, bathed in Facebook blue, should leave Mark Zuckerberg and his cohorts seeing red. It’s a perfect and simple design play relying on language, typography and corporate branding.

“Epic ail,” the cover reads, with a tumbling Facebook “f” — from the word fail — falling to the bottom of the cover.

That f is known to billions of people around the world, who rely on Facebook to connect, entertain and inform them.

Coming across the lips of those in power at the tech giant of late — and those watching billions get erased from the company’s market value — the f is most likely in front of words other than fail.

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