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Amplero CEO Jamie Miller. (Photo via Amplero)

Amplero has a new leader.

Amplero founder Olly Downs. (Amplero Photo)

The Seattle AI marketing startup has tapped veteran tech executive Jamie Miller as its new CEO, replacing founder Olly Downs, who will remain at the company as chief scientist.

Downs told GeekWire that as his company enters its next stage of growth, it was time to bring in a “professional CEO leader who has $10 million-to-$100 million revenue-scaling experience like Jamie.”

Miller was most recently an entrepreneur-in-residence at Seattle startup studio Pioneer Square Labs. He previously helped start the content and connected services business at Tesla competitor Faraday Future. Before that, he spent several years leading thePlatform, a video startup that Comcast acquired in 2016.

Miller became interested in Amplero after meeting with Downs during recent months.

“I wasn’t looking at this as an opportunity to come work here, but I very quickly became super enamored with it,” said Miller.

Amplero spun out of Globys in 2016 with its AI-based marketing tools, unleashing a new way for companies to optimize customer interaction and loyalty. It raised a $17.5 million in venture funding in August from Greycroft Partners, Ignition Partners, Wildcat Venture Partners, Seven Peaks Ventures and Trilogy Equity Partners.

The company let go of a “few” employees in March, Downs said, as it reshifted resources to expand product efforts. It employs 41 people and plans to grow this year. Amplero had 40 employees when it raised the investment round in August.

Lisa Clarke, former chief business officer, left the company in November after two years. Andrew Toner, former chief technology officer, left in February. Garrett Tenold, former vice president of product strategy, left in March after more than five years with Amplero.

Downs noted that 20 of the 24 people who were at the company when it spun out of Globys remain at Amplero.

Amplero, a GeekWire Startup of the Year nominee, has major customers like Sprint, Virgin Mobile, Microsoft/Xbox, BECU, and DoubleDown Interactive. It works in a variety of industries, including telecom, gaming, financial services, consumer software, retail, media and entertainment and travel and hospitality. Downs said the company helps deliver 23.7 billion marketing decisions per week, which is up from 11 billion a year ago.

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