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Amazon boxes
Amazon boxes printed with SmileCodes and art projects. (Amazon Photo)

Depending on how much stuff you order from Amazon, there’s probably a fair amount of cardboard coming into your house and going into the trash. A new initiative from the Seattle-based e-commerce giant encourages shoppers to pause before crushing the next box.

Point your Amazon app at this SmileCode to see a dinosaur art project. (Amazon Image)

The interactive experience, using SmileCodes printed on shipping boxes, is meant to engage customers with more than what’s inside the box. Customers scan the code through the Amazon app and access video content and instructions for how to turn the cardboard into arts and crafts projects.

The code attached here (you’ll have to have the Amazon app and allow access to your smartphone camera) goes to a video which shows how to create a little cutout dinosaur. On this AdWeek story, the 360 video shows some fun creatures floating around a colorful galaxy.

Amazon, which shipped 5 billion items through Prime last year, will offer eight different videos and projects for select customers around the country.

In February, customers also received suggestions for how to reuse boxes, with suggestions such as “cowboy hat” or “roller coaster.” Customers are again encouraged to show off their creations on social media using the hashtag #morethanabox.

Screen grabs of the Amazon app being used to access and watch a new SmileCode video. (GeekWire Images)
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