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Amazon Prime Day kicked off at noon Monday and some disappointed shoppers are reporting problems with the e-commerce giant’s site.

It isn’t a pure outage — multiple GeekWire reporters were able to reach the main site and many specific deals. But the “Shop All Deals” link leads to an empty page and then back to the homepage. Some users online have reported items disappearing from their carts.

Update 1:30pm: Amazon’s Prime Deals page now seems to be working from the desktop web site home page, and the “Shop All Deals” button has disappeared in favor of links to various shopping categories. We’re still seeing some lag in the mobile apps, and are having trouble advancing to the “checkout” page after loading an item into our virtual shopping cart.

Amazon Web Services has remained up and operating normally throughout the entire day, which suggests the problem is the work of its biggest customer.

Update 2:05pm: Amazon issued a statement on the issues.

Update 4:15pm: Site problems are continuing to plague the Prime Day ordering experience, but your mileage may vary. We were able to navigate to the Prime Deals page and order several items from that list, but product search seems broken, serving up occasional results but showing off the dogs of Amazon error message more often than not.

Twitter users took over the Prime Day hashtag with jokes and complaints.

After a good start to the day, Amazon shares dropped slightly following the start of Prime Day sales.

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