Amazon’s try-before-you-buy clothing service is now available to anyone.
Prime Wardrobe was previously offered to Amazon Prime customers in the U.S. on an invite-only basis. The service lets online shoppers select and ship a box of clothes, shoes and accessories to their homes to try them on before buying.
Prime Wardrobe is similar to Nordstrom-owned Trunk Club or publicly-traded Stitch Fix. The idea is to give customers a dressing room experience inside the comfort of their own home. It’s also one of several ongoing fashion initiatives from Amazon, which is now the second-largest apparel retailer in the U.S. after Walmart.
We tested Prime Wardrobe last month — check out our review here.
Based on metrics from the beta period, Amazon said women’s most-ordered Prime Wardrobe items are denim and dresses. Men like trying on tops, jeans, and casual pants. Kids tend to order shoes.