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This story has been updated with comments from Amazon.

Shoppers were thrilled over the weekend when one of Amazon’s newest Alexa-powered devices was listed for free on the retailer’s website, but it turns out the offer of a free Echo Spot was too good to be true.

Amazon has begun canceling orders made during the free Echo Spot window. The white version of the device, the one that briefly sported the $0 price tag, is currently unavailable on Amazon, while the black version is selling for the usual price tag of $129.99.

Some customers received notices from Amazon customer service saying the price was incorrect because of a technical error and the company would not be shipping the devices.

In response to our inquiry, Amazon confirmed that the price switch was an error. It sent the following messages to customers who scooped up what they thought would be a free Echo Spot.


We noticed an error in an order you recently placed and wanted to make you aware of the issue. Due to a technical error, the price of the Echo Spot that you purchased on July 29, 2018 was incorrectly listed.

Because of this error, we are unable to fulfill your Echo Spot order. We apologize for any inconvenience this issue may have caused.


Customer Service

Released last year as part of a series of new Echo devices, the Echo Spot combines a tight design, with a 2.5-inch touchscreen display and camera. It can play music and video, display song lyrics and serve as an alarm clock. Echo Spot is somewhat of a mini version of the Echo Show, the same way the Echo Dot represents a more compact model of the Echo.

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