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Richard Branson shows off the lumberjack look during a Seattle news conference. (GeekWire Photo / Alan Boyle)

Not everyone can get in to the VIP business forum that Virgin Atlantic’s billionaire founder, Richard Branson, has organized in Seattle today – but anyone can watch what happens.

Branson wants to throw a spotlight on Seattle’s entrepreneurial spirit during the hourlong event at Axis Pioneer Square, starting at 11 a.m. PT. Live video coverage will be provided via Ustream.tv. To watch the stream, go to Virgin Atlantic’s website, or to the airline’s Facebook page, or just check it out below.

The panelists for “Business Is an Adventure” include Branson as well as Nadia Shouraboura, founder and CEO of Hointer, a robot-powered shopping venture; Jonathan Sposato, CEO of the PicMonkey photo editing service and chairman of GeekWire; and Chase Jarvis, founder and CEO of CreativeLive.

KING5’s Mimi Jung will serve as moderator, and there’s likely to be a lot of interaction from the business leaders and entrepreneurs in the audience

“Seattle is a dynamic city, especially when it comes to business, and so we set up our event to celebrate approaches to disrupt the status quo,” Branson told GeekWire in an email. “We need more entrepreneurs to be brave and embrace global opportunities and approach business differently, purposefully.”

Tune in the live stream at 11 a.m., and feel free to tweet questions to @VirginAtlantic using the #HelloSeattle hashtag.

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