OK, let’s keep this short. That’s always been the point, right?
Twitter on Tuesday announced that its limited test allowing some folks to tweet up to 280 characters (from the usual 140) will now be a thing that almost everyone can experience.
In a blog post, product manager Aliza Rosen said that the social media giant was pleased with what it learned from a test launched back in September. Data revealed that even when given the option to tweet to the 280 limit, users more often stuck with the brevity that made Twitter what it is.
The change comes as a way to better serve English language tweeters, who have historically had more trouble fitting a thought into 140 characters. The company said 9 percent of Tweets in English hit the character limit. Often times, users would spend lots of time editing and even abandon Tweets before sending. The ability to go over 140 should make for happier users who stick around to use the platform more.
Japanese, Korean, and Chinese will continue to have 140 characters because cramming is not an issue in these languages, Rosen wrote.
Twitter CEO Jack Dorsey was brief in sharing the news. See how easy that is?
— jack (@jack) November 7, 2017