T-Mobile is targeting budget-conscious customers with its own branded smartphone.
Called Revvl, the new Android device — manufactured by Alcatel — is a mid-range smartphone with features like a 5.5-inch HD screen, a 13-megapixel camera, 2GB of RAM, 32GB of storage, a fingerprint sensor, and more. It’s available starting August 10 for $0 down and $5 per month on T-Mobile’s JUMP on demand plan; customers can also pay $125 to own the phone.
In a blog post, T-Mobile COO Mike Sievert said the company is catering to customers who want the latest smartphone technology but can’t afford to pay for high-end devices that are now topping $1,000 or more.
He said the Revvl was built specifically for T-Mobile customers who, according to the company, use more data and upgrade their phones faster than those with other carriers.
“You won’t find a phone anywhere with better features for the price,” Sievert wrote.
T-Mobile also today added to its Jump On Demand program, which is now available for select mid-level phones — like the Revvl — and requires customers to pay $5 to $8 per month on an 18-month lease. It builds off T-Mobile’s original Jump On Demand plan that is typically used for higher-end devices.