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(Peloton Photo)

Peloton, the freshly-minted unicorn company that makes $2,000 high-tech spin bikes, is opening up a showroom in the Seattle area.

According to the company’s website, the showroom will be in the Bellevue Square Mall. Peloton is hosting a launch party for the new studio June 8.

Peloton just closed a $325 million Series F funding round, at a $1.25 billion valuation, led by Wellington Management, Fidelity Investments, Kleiner Perkins and True Ventures, with participation from GGV Capital and Comcast NBCUniversal.

A Facebook invite for Peloton’s Seattle-area showroom opening. (Screenshot Via Facebook)

Wall Street Journal cited Brian Smith, an analyst with Piper Jaffray, who expects the value of the health and fitness market to rise from $26 billion in 2015 to more than $30 billion by 2020. So it’s easy to see why investors want a piece of the action.

Spin classes are a big part of the fitness market, and Peloton’s home-based model is meant to stand out from the variety of companies like SoulCycle and Flywheel that offer studio classes. Peloton bikes come with a large built-in tablet stocked with more than 4,000 different on-demand classes and 14 daily live-streamed sessions.

According to WSJ, Peloton brought in $170 million in revenue in 2016, close to triple its 2015 revenue of $60 million. The company also said it has more than 100,000 users.

As TechCrunch reports, there is some concern that the high price point of the bikes and a $39 monthly subscription cost could limit its future user growth. Additionally, spin competitor Flywheel recently announced plans to start selling at-home bikes.

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