SnapBot vending machines are no longer the only place you can by Snapchat’s camera sunglasses. On Monday, Spectacles went on sale online in the U.S. for their regular $129.
Since their launch last year, the glasses were only available to purchase at the pop-up yellow vending machines throughout the U.S. One vending machine traveled from city to city – appearing in Seattle twice this month – while another had a permanent home in New York. People often stood in line for more than an hour to grab a pair of Spectacles, which sold out quickly.
Monday’s rollout of online sales ends the mysterious marketing campaign, coinciding with the build-up to Snap’s initial public offering. Last week, the company released a regulatory filing targeting a valuation between $19.5 billion and $22.3 billion, on the lower end of estimates. As part of its IPO, Snap, Inc. defined itself as a camera company and said money raised through sale of its stock would be used in part for developing new products.
Spectacles have been the company’s only hardware product so far, and the glasses haven’t brought in “significant” revenue for the company, Snap said in its filing. The online expansion, expanding the revenue potential, takes places at the start of this week’s investor roadshow.
In addition to the glasses, you can also buy $49.99 charging cases and $9.99 charging cords on the site.