Even in the high-tech world of startups built around the ease of the internet, sometimes you just have to catch potential users and consumers away from their screens.
Rover.com, the Seattle-based online pet sitting and dog walking marketplace, is using an old-school marketing technique in at least one Seattle neighborhood, as we spotted this flyer stapled to a utility pole in South Lake Union.
“Earn up to $1,000 (or more) per month!” the printed advertisement exclaims. “Get paid to play with dogs on your schedule. Become a Rover dog sitter!”
In the dog-heavy area around Amazon’s urban campus, Rover might just grab the attention of tech workers out for a walk and looking to earn a little extra cash.
The flyer, and the requisite tear-off tabs at the bottom, point interested folks to a real, true internet site where they can learn more about pet sitting for Rover and register to do just that.
With rapid growth, recent acquisitions and more than $91 million in funding to date, it remains to be seen whether the 6-year-old startup is barking up the wrong tree with this particular tactic.