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Microsoft’s Power BI officially added a new premium offering this morning. (Microsoft Image)

Microsoft released a new premium version of its Power BI data visualization software, with a flexible distribution and pricing model designed to boost adoption of the business intelligence technology among enterprise customers.

The company announced the general availability of Power BI Premium this morning during the opening session of its Data Insights Summit in downtown Seattle. Power BI Premium had previously been available as a preview.

It’s the latest move by Microsoft to expand its reach in the market for business intelligence and data visualization, competing against Seattle-based Tableau Software and other rivals.

Features of Power BI Premium include the ability to distribute data visualizations to recipients who aren’t individually licensed to use the software. The company offers a pricing calculator to determine cost for large companies, depending on the number and type of users.

Microsoft’s Data Insights Summit continues through Tuesday with keynote addresses by speakers including Stephen J. Dubner and Steven D. Levitt, authors of Freakonomics.

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