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(Make.tv photo)

Seattle’s Make.tv, a cloud-based video management portal, has raised $7.2 million in new funding and aims to raise a total of $8.5 million, according to a new SEC filing.

Make.tv’s services allow media companies to ingest and publish live mobile video from reporters or the public without having to set up their own expensive operations to handle that load. Make.TV’s Live Video Cloud was first introduced last September, and customers include Fox Sports and the Swiss Broadcasting Corp.

The company appears to offer a similar service to Elemental, which Amazon Web Services bought two years ago for just under $300 million. Voyager Capital’s Erik Benson and Bruce Chizen were listed on the Make.tv filing as investors.

With video consumption soaring on mobile, and live video reports an integral part of the modern news cycle, it’s not hard to see why there’s interest in helping media companies provide video to their viewers. And it’s not just media companies that can benefit from this technology: LinkedIn used Make.tv’s service to produce an all-hands sales conference for employees around the world.

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