Tyler Foreman.

ImpactFlow is raising more cash to help businesses manage multiple events at once.

The Portland startup just reeled in $2 million from previous angel investors, along with additional new backers.

Founded in 2013, ImpactFlow originally set out to help non-profits and businesses work together with a platform that managed events, donations, and social amplification. In 2015, it raised a $5.7 million round to expand nationwide.

But this past summer, it pivoted a bit to focus on event management — specifically, helping businesses and nonprofits that run several events at one time in different locations. It unveiled an updated platform and native iOS app last year for this vertical that has “exploded,” according to ImpactFlow CEO Tyler Foreman.

“That part of the platform has gained a ton of traction and in early 2016, we focused our efforts on events and trimmed out some of the giving-focused solutions we had previously,” Foreman told GeekWire. “While we still offer very unique solutions that help serve non-profits, we have also expanded our reach to service businesses, particularly those that run events across their enterprise.”

ImpactFlow’s location management product lets clients centrally manage multiple event teams within their organization, while still enabling these groups to manage their events autonomously. All financial, sales, and promotional activities across the events can be accessed via a central dashboard.

“It’s a pretty unique feature in the event market,” Foreman said.

The company, which competes with platforms like Eventbrite and Cvent, plans to raise another $1 million in the coming months, with the money used primarily to grow its sales team. ImpactFlow just opened a new office in New York City and will employ 20 people by the end of March.

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