Google has opened up a new front in its battle against Amazon’s digital assistant Alexa: kids and families.
Google today detailed more than 50 new games, activities and stories designed for families with kids available through the search giant’s digital assistant on the Google Home speaker and smartphones. The assistant can power timeless games like Freeze Tag and Musical Chairs, run educational trivia games and more.
Google is positioning itself with these new features to deliver technology that brings family members together rather than isolating them on various devices. The company also pitches the Google Home features as an alternative to screen time.
Another unique aspect of this push is the ability to have conversations with the assistant. The Google Assistant can help kids with their homework, let them talk to “everyday heroes” and more.
While Amazon’s slate of Alexa-powered devices has taken the early lead in the smart speaker market, Google’s push is backed by a sizable breadth of knowledge from its powerful search engine.
Both Amazon and Google recently expanded their catalogs of smart speakers. The $49 Home Mini, Google’s answer to the pint-sized Echo Dot, hit the streets last week. And in December, Google will release the $399 Google Home Max, a larger, more powerful smart speaker similar to the Apple HomePod.