Fast food chain Carl’s Jr. hopes Amazon bites on its big ideas in playful bid to get bought by tech giant

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Carl's Jr. Amazon
One of the ideas aimed at Amazon by Carl’s Jr: a self-driving restaurant. (Carl’s Jr. Image via Twitter)

Plenty of companies may fear the eventual day when Amazon will come knocking. The fast food chain Carl’s Jr. is actively courting it.

In a series of tweets which started early Monday and will continue every hour for 24 hours, the Franklin, Tenn.-based burger joint is using the hashtag #AmazonBuyUs to showcase its big ideas to attract the attention of the Seattle-based tech giant.

The ideas so far include such things as a “Tender Button” which hungry users can push to get a tender; the self-driving restaurant — bringing charbroiled goodness right to you; a happy drone hive which serves as a docking spot for the Amazon drone fleet; and more.

The stunt isn’t the work of some social media intern gone rogue. USA Today got exclusive comment from one Carl’s exec.

“This is about generating a conversation around a partnership,” said Jeff Jenkins, chief marketing officer for Carl’s Jr. and Hardee’s. “The tweets are obviously a start to try and see where the dialogue goes … have a lot of fun with it, and see if they find the spirit of it as fun as we do.’”

According to The Street, if Amazon did bite on Carl’s Jr., the chain could be worth about $1.7 billion. Amazon paid $13.7 billion to acquire the grocery chain Whole Foods.

Check out some of the ideas:

 

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