As Amazon took over Whole Foods on Monday, and lowered prices on items across the grocery chain’s stores, it may have singe-handedly made it easier for millennials to purchase a home.
That’s the popular refrain on Twitter anyway, as smart alecks seized on the price drop for avocados — were $2.99, now $1.49 each! — and tied the news back to the viral story from May about a millionaire real estate mogul who said young people could afford a home if they’d stop buying fancy avocado toast.
“When I was trying to buy my first home, I wasn’t buying smashed avocado for $19 and four coffees at $4 each,” Australian real estate mogul Tim Gurner said in a TV interview.
Millennials at the time were up in arms over the implication that a love of hip toast could be connected to an affordability crisis in certain real estate markets.
They just didn’t know that Amazon CEO Jeff Bezos — who himself is hiring all the millennials anyway — is the hero that they needed, and that he would come to the rescue and save the prospect of home ownership for 18- to 35-year-olds.
By Monday morning, Twitter was happy to make the connection:
Whole Foods cut the price of avocados from $2.79 to $1.99, in an effort to allow millennials to someday become homeowners.
— Benjamin Siemon (@BenjaminJS) August 28, 2017
Now I can buy avocados AND a house! https://t.co/UEdCbPW2fK
— Damn Damn Damn Kae (@mskaelyn486) August 28, 2017
Alexa, where can I buy avocados? Alexa: Right here, man. pic.twitter.com/8L19QnI1t5
— StockTwits (@StockTwits) August 28, 2017
Me walking into Whole Foods after the price cut pic.twitter.com/PN0ML24xra
— ѕnoopy ғaced god (@HitDaBoogiez) August 28, 2017
Me when I heard Amazon's dropping the price of avocados by 30% at Whole Foods… pic.twitter.com/upwa2HmS6H
— Only In Boston (@OnlyInBOS) August 28, 2017
Jeff Bezos Launches Housing Assistance Program for Millennials https://t.co/3BOI72IbRl
— Christopher Ingraham (@_cingraham) August 28, 2017
It’s not all avocados talk at Whole Foods and on Twitter, apparently. Check out this photo that illustrates how the folks in a Los Angeles Whole Foods meat department are welcoming their new owners. Lean ground beef — was $5.99 a pound, now $4.99! — in the shape of the Amazon logo:
— Zlati Meyer (@Zlatimeyer) August 28, 2017
More Amazon meat at another LA-based Whole Foods pic.twitter.com/kl9HYKnCbN
— Kurt Wagner (@KurtWagner8) August 28, 2017