Bulletproof 360, the Bellevue, Wash.-based lifestyle brand with a focus on “clean coffee” and other high-performance food and drinks, has gotten another jolt in its quest to get people to “live better.” The startup has raised $19 million in a new round of funding.
In the backyard of coffee giant Starbucks, Bulletproof founder and CEO Dave Asprey is the man behind the movement, mixing coffee and butter to promote brain power.
“People really do feel different when they have Bulletproof coffee,” Asprey told GeekWire in 2015, after his company raised $9 million in its initial round of funding. “Part of my mission with Bulletproof is just to spread knowledge that you have control of your own biology. When you do things right — sometimes it’s just a small change — you can feel the difference. Maybe you’ll lose weight, maybe you’ll just be nicer to the people around you. Whatever it is.”
Asprey, author of the best-selling “Bulletproof Diet” and his latest book, “Head Strong,” is looking to expand the brand’s brick-and-mortar footprint beyond Southern California where there are two existing Bulletproof Cafes. There are plans for expansion to New York City and other locations in 2017, a news release notes.
In the Seattle area, KING 5 reported earlier this spring that a coffee shop called Mabel, in the Ballard neighborhood, is the only place to get butter coffee right now.
The new funding round was led by CAVU Venture Partners. Trinity Ventures, an original investor for the brand and an early Starbucks and Jamba Juice investor, also participated in the round, the news release said.
“For too long, consumers were satisfied with cheap food that tasted good, without much regard for what it was actually made of,” Asprey said. “Now, people are waking up to the idea that food is meant to fuel us, and that what matters most is how your food makes you feel. This injection of capital will ensure that people get faster, easier access to the world’s highest performing coffee and food.”