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(Appuri Photo)

It’s been a busy start to 2017 for Appuri.

Todd Owens. (Photo via LinkedIn)

The Seattle-based startup just landed $2 million in funding from existing investors Divergent Ventures, Vulcan Capital, Baseline and TDF Ventures to help companies keep customers invested in their services.

Appuri will use the cash infusion to expand its sales, marketing, product and success teams.

Apprui, which launched in 2012 and graduated from the 9Mile Labs accelerator in 2013, collects customer usage data to predict when customers are dissatisfied with a service so companies can combat attrition. Appuri’s platform applies a “churn score” to various customers, indicating the likelihood that they may leave.

The news of the funding round follows the appointment of new CEO Todd Owens, who was formerly CEO of TalentWise. Owens replaces Damon Danieli, who co-founded Appuri with Bilal Aslam, a former Microsoft employee who previously ran the Windows Azure Store. Danieli, who previously served as CTO and founder of mobile games company Z2, is now Appuri’s chief technology officer.

Paul Judy, a former TalentWise vice president and T-Mobile director, followed Owens to Appuri, and is now the company’s chief marketing officer.

The latest round brings Appuri to $6.25 million in total funding; Steve Anderson, the first person to invest in Instagram, is also an investor in Appuri. The company is up to 15 employees.

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