Trending: Amazon leases entire Expedia HQ tower as travel giant prepares for move to Seattle

Count Apple among the tech giants paying big bucks to secure original programming. The Wall Street Journal reported that the company will spend $1 billion to produce original content over the next year, including up to 10 TV shows. Apple has already come out with a few of its own shows this year — Carpool Karaoke; Planet of the Apps — but this represents a full-on content play that pits the company against others like Amazon, Netflix, and HBO, which spent $2 billion on content last year.

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