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Apple’s iTunes software will be coming to the Windows Store, as Microsoft pushes to increase the popular software titles through its preferred distribution channel for apps.

iTunes has long been available as a traditional Windows app, but its expansion to the Windows Store is a victory for Microsoft as it seeks to make more apps available to its full range of Windows devices, including the recently announced Microsoft Laptop running the new Windows 10 S operating system.

Microsoft made the announcement as part of a crush of news at its Build developer conference in Seattle this morning, including the unveiling of a new Windows 10 Fall Creators Update with stronger ties to Android and iOS.

Linux variants Ubuntu, SuSE Linux and Fedora are also coming to the Windows Store, giving developers the opportunity to run Windows and Linux apps on their Windows PCs. Two other applications are also coming to the Windows Store: SAP’s Digital Boardroom, and Autodesk’s design software.

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