Trending: Inside Niantic’s Seattle-area engineering office, the future of Pokémon Go is taking shape

Amazon is expanding its AmazonFresh grocery delivery arm to business customers.

The tech giant sent an email to Amazon Business customers Wednesday morning, notifying them of the new service. “Start shopping Fresh for your everyday office grocery items today,” the email reads.

The service is identical to what individual customers of AmazonFresh receive, which includes access to produce and groceries from Amazon and other local shops with same or next-day delivery.

Amazon’s grocery delivery service requires both a $99/year Prime membership, as well as an additional $15 per month for an Amazon Prime Fresh Add-on membership.

Amazon Business is a free program, but users will need to have both a Prime membership and the add-on subscription to have groceries delivered to their office. Amazon lets customers extend a personal Prime membership to a business account.

Amazon Business users get access to business-only pricing on millions of items and quantity discounts, in addition to purchasing analytics and corporate purchasing options.

The opening of Amazon Fresh Pickup in Seattle’s Ballard neighborhood shows just how serious Amazon is about the grocery business.
(GeekWire Photo / Kevin Lisota)

There are several other companies that target office food delivery, ranging from lunch delivery startups like Peach, to corporate accounts on Seamless, to grocery delivery services from companies like Instacart or Safeway.

This is the latest sign of Amazon’s continued expansion in the grocery industry, which originally started a decade ago with AmazonFresh grocery delivery in Seattle. Earlier this year the company opened two AmazonFresh Pickup locations that allow Amazon Prime members to pick up groceries that they’ve ordered online. It is also set to acquire Whole Foods; the $13.7 billion deal was approved by Whole Foods shareholders this morning.

Amazon is also testing Amazon Go, a cashier-free convenience store. Some expect Amazon to out-maneuver grocery giants like Kroger, Target, and Walmart — which just announced a delivery partnership with Google — to become a top U.S. grocer by 2030.

Editor’s note: This story was updated to reflect that AmazonFresh for business customers is the same as AmazonFresh for consumers. 

Like what you're reading? Subscribe to GeekWire's free newsletters to catch every headline

Comments

Job Listings on GeekWork

Find more jobs on GeekWork. Employers, post a job here.