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Jeff Bezos at Golden Globes
Amazon founder Jeff Bezos laughs during the Golden Globes, with supporting-actor nominee Simon Helberg at left and presenter Matt Damon at right. (NBC / Golden Globes via YouTube)

Amazon’s billionaire founder, Jeff Bezos, is becoming a regular at Hollywood award ceremonies like tonight’s Golden Globes, and now he’s becoming an inspiration for the jokes as well.

Bezos is attending the free-wheeling festivities by virtue of the 11 nominations that Amazon Studios picked up this year, including five for its TV shows and five more for “Manchester by the Sea,” an Amazon-backed theatrical release. Another movie with an Amazon connection, “The Salesman,” was up for best foreign-language film.

One of the video productions, “Goliath,” picked up a best-actor award early in the evening for Billy Bob Thornton’s portrayal of a washed-up lawyer trying to redeem himself. Toward the end of the show, “Manchester” star Casey Affleck won the Golden Globe for best actor in a dramatic movie.

But for Bezos, the biggest nod of the night may well be the joke that Golden Globes host Jimmy Fallon shot his way. After mentioning Amazon’s nominations, Fallon noted that Bezos was out in the audience.

“He actually arrived yesterday, but there was no one around to sign for him,” said Fallon – making a sly reference to Amazon’s main line of business, package delivery.

Bezos, who was sitting at one of the head tables in the Beverly Hilton ballroom, laughed as loud as anyone.

Check out some of the commentary from Twitter’s peanut gallery:

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