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Andy Jassy, CEO of Amazon Web Services, addresses the crowd at AWS re:Invent 2017. (GeekWire Photo / Tom Krazit)

LAS VEGAS — Database technology has become a rather contentious segment of the enterprise tech market over the last few years, and Amazon Web Services CEO Andy Jassy made it clear which company AWS is targeting with several new database services announced Wednesday at re:Invent 2017.

Almost two months after Oracle CEO Larry Ellison devoted a significant portion of his customer keynote to bashing AWS, Jassy took his shots at the mercurial database pioneer in between the unveiling of four new database technologies. This has been an ongoing sparring match for years, but AWS chose this year’s show to paint a picture of Ellison as a price-gouging monster.

Amazon Web Services CEO Andy Jassy showed off this cartoon tweaking Oracle CEO Larry Ellison during his keynote address at AWS re:Invent 2017. (GeekWire Photo / Tom Krazit)

Developers chuckled dutifully at the Oracle jabs, but seemed more interested in the new database services introduced during the marathon keynote session. They include:

  • Amazon Neptune: Neptune is a managed graph database that allows customers to analyze rich sets of data more comprehensively than traditional relational databases allow.
  • Amazon Aurora serverless: Now available as a public preview, AWS has created a version of its Aurora relational database that can automatically scale in response to spikes in demand and bill customers by the second for the resources they consume.
  • Aurora Multimaster: Aurora users have been able to scale reads of their database in response to demand, but haven’t been able to write to those databases at scale quite so easily. Aurora Multimaster extends that scalability to writes, and also spreads that scaling across multiple regions.
  • Amazon DynamoDB: AWS is adding support for global tables and on-demand backup for customers of its DynamoDB NoSQL database, improving reliability across regions.
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