Zillow is boosting its ads and expanding their reach with a new product and a new Facebook partnership aimed at helping Premier Agents attract more home shoppers and sellers, the Seattle-based real estate media company announced Thursday.
The new features were unveiled at the Zillow Group Premier Agent Forum in Las Vegas on Thursday, where more than 1,000 Premier Agents gathered to learn about industry trends and meet with Zillow representatives.
In the Facebook partnership, Premier Agent Direct will allow agents to expand the targeted audience they advertise to. Technology identifies home shoppers or sellers who are using Zillow or Trulia and connects with them on Facebook. Agents are able to feature a specific listing or highlight new listings or recently sold homes. The company says the feature, available on desktop and mobile, is a chance to connect with shoppers and sellers on a social media platform that they are using every day.
Seller Boost will leverage the large audience of potential home sellers using Zillow and Trulia and generate listing leads for agents. According to the company, Seller Boost ads will appear on the home details pages of homes that are not for sale as well as the owner dashboard.
“We’re really comfortable aligning our brand with you all, some of the finest real estate professionals in the world,” Greg Schwartz, Zillow Group chief business officer, said from the stage in Las Vegas on Thursday. “But in technology partnerships we’re extremely choosy.”
Schwartz was then joined by Jerry Canning, director of Industry at Facebook.
“We’re really excited because we are putting together three powerful forces,” Canning said. “Zillow, the No. 1 real estate brand; Facebook, the world’s largest social network; and of course, our secret sauce — 1,500 or so Premier Agents who are going to get behind this product and help make it sing.”
Both products will integrate into the Premier Agent app and Seller Boost will be available to a limited group of agents before the end of the year.