Seattle-based Zillow Group doesn’t have a Canadian product for people’s real estate needs north of the border. But that didn’t stop Americans unsettled by Tuesday night’s election results from flooding the site looking for places to live in a country not run by Donald Trump.
Zillow shared some numbers on Thursday showing what the spike looked like on its own site when it came to people using the terms “Canada” or “Canadian.”
- Zillow got thousands of visits on Election Day from people searching for Canadian real estate, with the peak around 7 p.m.
- The site got about 12 times more traffic than usual from searchers looking for Canadian real estate on the day of the election.
- About 24 times more traffic per hour than usual was logged on Election Day from searchers looking for Canadian real estate.
Zillow also had figures on what was happening on Google as Hillary Clinton’s hopes went south and people looked north.
- Zillow saw a 1,200 percent spike in interest among people Googling “Zillow Canada” after the election results came in Tuesday night.
- The interest for the search term “Canada homes for sale” surged 1,011 percent.
“People have had a really emotional reaction to this election, and that includes thinking about whether they want to stay,” Zillow chief marketing officer Jeremy Wacksman told GeekWire. “Only time will tell if people will actually go through with moving or if this is more of a coping mechanism.”
For those looking to flee, or at least calm themselves down with the fleeting prospect of fleeing, finding the right place to live wasn’t the only thing that needed to be taken care of. GeekWire reported Wednesday on a dating app called Maple Match that is designed to connect singles in the U.S. and Canada. So you might as well fill your new home with love, eh?
All of this American angst also had a very real effect on Canada’s immigration site. USA Today reports that there were 200,000 users on Canada’s immigration website around 11 p.m. ET on Tuesday when it began to experience difficulties. Of those, 100,000 were from U.S. internet addresses.
Having 50 percent of the site’s traffic come from the U.S. is extraordinary, USA Today said. Normally Americans make up between 8.8 percent to 11.6 percent of its traffic.