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curalate11Curalate, the Philadelphia-based startup that helps marketers connect visual content to commerce, has raised a $27.5 million Series C round and plans to hire up to 15 additional employees for its new Seattle office.

The company already employs 15 people at its 3,400 square-foot downtown Seattle office that opened in September. It’s one of many out-of-town tech companies with satellite offices in Seattle, hoping to tap into the technical talent pool the city offers. There are currently nine open positions for its Seattle office.

Curalate, which has raised $40 million to date, counts more than 800 clients who use its image recognition platform to help drive sales. Its technology allows brands to sell apparel, products, and more that customers may see in an Instagram photo or Pinterest post, for example, and provides detailed analytics to help determine what content is driving more engagement.

“As the web becomes dominated by visual content, the way consumers discover brands and products is changing,” Curalate CEO Apu Gupta said in a statement. “Curalate has built the leading platform for capturing today’s visual consumer, and this funding gives us the fuel to create tomorrow’s innovative marketing solutions.”

Curalate employs more than 100 across its offices in Philadelphia, Seattle, and New York. The company’s investors include NEA, First Round Capital and MentorTech Ventures.

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