Simply Measured, the Seattle-based social media analytics company, has named current COO Michael Wasyluka as the new CEO. Sameer Kazi, who has been serving as interim CEO, will maintain a spot on the company’s board of directors.
Wasyluka has been the COO at Simply Measured since June. He has over 20 years of sales, marketing, and operations experience, and was previously executive VP of sales and marketing at Monetate. He has also held executive level positions at Salesforce/ExactTarget and Webtrends.
“When I took over the reins at Simply Measured almost a year ago, it was with a mandate to find someone who had the vision to build on Simply Measured’s reputation within the market as a social analytics pioneer,” Kazi said in a news release. “Michael was instrumental in the launch of our social attribution solution last month, which has already fundamentally changed the way brands are measuring social ROI. His leadership throughout the development and launch has clearly illustrated Michael is the right person to lead Simply Measured moving forward. I’m confident in handing over the reins of this truly innovative company to him.”
Wasyluka said he was honored to take on the role of CEO, and credited the “hard work and brilliant minds” of its employees with giving the company its standing in the industry.
“It’ll be my job to guide this creative energy to continually prove the power and efficacy of social analytics to brands,” Wasyluka said. “I would also be remiss if I didn’t acknowledge the efforts of Sameer who has led this company and held this position for over a year. I am honored that he’ll continue to serve on our board.”
Last month, Simply Measured co-founder and vice president of strategy Adam Schoenfeld announced he was leaving to take on a founder role with another early stage startup. This week, Schoenfeld announced that we was a co-founder at Siftrock, a Seattle B2B marketing automation startup.
Vogels said that Cockcroft played a “crucial role in developing the cloud ecosystem as cloud architect at Netflix and later as a technology fellow at Battery Ventures.”
Cockcroft has also held the position of distinguished engineer at eBay and Sun Microsystems.
“After working closely with many folks at AWS over the last seven years, I am thrilled to be joining the clear leader in cloud computing,” Cockcroft said in the blog post. “The state of the art in infrastructure, software packages, and services is nowadays a combination of AWS and open source tools — and they are available to everyone. This democratization of access to technology levels the playing field, and means anyone can learn and compete to be the best there is.”
The company said that the “experienced technology executives will play a strategic role in helping TableSafe prepare for the national rollout of its highly anticipated payment platform.”
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Overholser was one of the founding management members of Capital One Inc. where he was the head of strategy and new business development from 1994 to 1999. He is currently the CEO and co-founder of Third Sector Capital Partners.
Ruckelshaus served on the board of directors of Blucora from 2007 to 2016 and was the president and CEO from 2010 to early 2016. He previously served as CFO of AudienceScience, Inc., a digital advertising and technology company and SVP of corporate development at Expedia.
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