In a news release Friday, the company said Heaps will be focused on “making sure the right systems, processes and accountabilities are in place to scale for handling the company’s trajectory.”
Heaps has a diverse background in his 20 years of experience as a finance executive and management consultant. He was CFO at Yapta, a provider of airfare price assurance services for travelers. And he previously led the office of the chairman for T-Mobile U.S. at Deutsche Telekom and was a senior vice president of finance and acting co-CFO at T-Mobile U.S.
“Rover is on track to roughly triple our revenue again this year, after nearly tripling last year. We’re not slowing down, and we need to put all the elements in place to prepare the company for the next level,” Rover CEO Aaron Easterly said. “Steve brings not only a strong record of creating scale in large consumer businesses, but an incredible passion for our core values and a love for animals. He’s a great fit with Rover’s culture and will be a valuable addition to our executive team.”
Heaps said getting onboard at Rover combines his personal and professional passions.
“I was blown away by the Rover team — not to mention the company’s explosive growth,” Heaps said. “I’m excited to use my experience to help Rover continue to scale the business, while delivering superior customer service and supporting more pet parents.”
Perhaps most importantly for a company that finds local pet sitters and walkers in more than 10,000 cities, Heaps has a lifelong love of animals and currently has four dogs and a cat — all rescues.
According to a news release, Hale will focus on “scaling the company’s core subscription platform, creating a more collaborative, personalized product experience and driving international expansion.” He will also spearhead the development of new offerings and data solutions that allow customers to do more with survey data.
Hale spent six years at HomeAway, first as chief product officer, before transitioning to COO in April 2015. He was at the company when it was acquired by Expedia in 2015 for $3.9 billion.
“Tom is an industry veteran who is known as a culture leader and innovator. He has incredible experience building out teams and bringing both business and consumer products to market,” said Zander Lurie, CEO of SurveyMonkey. “We’re excited to bring him on board to help us transform our survey platform into a data business.”
Prior to HomeAway, Hale held senior positions at Linden Lab (makers of Second Life) and Adobe Systems, and was an Entrepreneur-in-Residence at Redpoint Ventures. He also worked at Macromedia for 10 years in leadership roles across product management, product marketing and corporate marketing, according to the release.