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Santo Criscuolo
Santo Criscuolo.

Amplero, a Seattle-based machine learning marketing platform, added marketing veteran Santo Criscuolo as vice president of sales this week.

Criscuolo comes to Amplero from a position on the TV media management team at Adobe Systems, where he was responsible for enterprise sales and business development.

“I have made a career of partnering with leading consumer brands to help them leverage the power of digital advertising and online marketing to engage their customers in an increasingly digital world,” Criscuolo said in a release.

“I am excited to join Amplero because I truly believe that they’re on the forefront of the next major marketing disruption,” he said.

Criscuolo referenced Amplero’s Intelligence Platform, which he said allows marketers to increase customer retention and revenue per user.

Prior to Adobe, Criscuolo worked at digital services company United Online, and earlier in his career he served as Microsoft’s district manager of Field Sales.

Leigh McMillan
Leigh McMillan.

ReachNow, BMW’s car sharing service, has appointed Seattle marketing veteran Leigh McMillan to lead marketing and communications for the quickly growing company.

ReachNow launched its service in Seattle this April, and recently announced plans to introduce a ride-hailing service in competition with services like Uber and Lyft.

McMillan joins ReachNow from Seattle-based online legal services marketplace Avvo, where she served as chief marketing officer.

“I’m excited to be part of an innovative company that is developing truly transformative mobility solutions,” McMillan said in a release. “There is groundswell of excitement and energy behind ReachNow, and I look forward to building the marketing team, expanding ReachNow’s membership and exploring new ways to have positive impacts on the communities we serve.”

A Washington native, McMillan previously served as senior vice president and general manager at mobile advertising company Marchex, and has worked as director of public affairs for the Seattle Mariners.

Nagi Prabhu
Nagi Prabhu.

— Cloud-based contract management provider Icertis recently brought on two new faces: Bay Area tech veteran Nagi Prabhu joined the Bellevue, Wash.-based startup as chief product officer, and Seth Nesbitt was appointed as chief marketing officer.

Nagi joins Icertis from Apttus, a quote-to-cash software provider where he led product development and management.

“After careful review, I believe the Icertis Contract Management platform is second to none, and its robustness can deliver unparalleled benefits to every enterprise, in every vertical, in every geography,” Nagi said in a release. “[CEO Samir Bodas’s] vision and strategy has put Icertis on the map as a true leader in the CLM category, and I would like to build on this amazing foundation to make ICM the CLM platform of the world.”

Seth Nesbitt
Seth Nesbitt.

Nesbitt comes to the position from Ecova, an energy and sustainability cloud software company, where he served as chief commercial officer.

“Icertis has only scratched the surface on fulfilling the strong pent up demand for its solution, and the company is undergoing tremendous growth. I am excited to join Icertis at a time when the company is set to think big, aim high and go for the gold,” Nesbitt said.

The additions come shortly after a $15 million Series B round for the company, which closed in March.

Mark Kirstein
Mark Kirstein.

— Fast-growing cloud services automation startup BitTitan has appointed Mark Kirstein as vice president of product, a new role on the company’s leadership team.

BitTitan recently announced it was taking a large office space in Bellevue, Wash., to accommodate a growing team. The announcement follows a $15 million funding round, the first outside cash for the largely bootstrapped startup.

Kirstein comes to the position from his role as senior director of product management in enterprise software at Illinois-based Zebra Technologies.

“BitTitan is at the forefront of technological innovation in the cloud services automation market, and it is an exciting time to contribute to the company’s product strategy,” Kirstein said in a release. “I’m eager to collaborate with some of the most talented, passionate experts in the industry, help shape BitTitan’s product vision and go-to-market initiatives, and maximize customer value and satisfaction.”

Christine Petersen
Christine Petersen.

RealSelf, an online network for patients and doctors to discuss cosmetic treatments, has appointed Christine Petersen to its board of directors.

Peterson is a former TripAdvisor executive, serving as the company’s first chief marketing officer from 2004 to 2010 and then as president of the company’s TripAdvisor for Business group from 2010 to 2013.

Tom Seery, RealSelf founder and CEO, said Petersen’s presence on the board will give the company valuable guidance.

“When I first conceived RealSelf, I often expressed my vision as building TripAdvisor for the face, body and smile. Ten years later, and with a thriving online community, I am delighted to bring Christine and her unique marketing and consumer insights to our board,” Seery said in a release.

Jason Rasmussen
Jason Rasmussen.

Jason Rasmussen has joined Bizible, a marketing analytics platform aimed at aligning sales and marketing goals, as the startup’s vice president of sales.

Rasmussen joins Bizible from his position as VP of sales at Avvo, where he oversaw the rapid growth of that company’s sales team.

“We currently have 21 people in sales and will 2-3X that size in the next 12 months. We are excited to have Jason join us to help us scale the team,” Bizible founder and CEO Aaron Bird said in a release.

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