T-Mobile CEO John Legere.

T-Mobile is needling telecommunications rival AT&T by using its new DirecTV Now streaming service to peel away customers from the second largest wireless carriers.

In its latest shot against the top wireless carriers, T-Mobile is offering one year of bill credits equivalent to the lowest price tier of DirecTV Now service, $35 per month, for customers who come over to T-Mobile and activate two phone lines.

“AT&T wants you to think DirecTV is their’s exclusively, but that’s a load of crap,” T-Mobile CEO John Legere said in a statement. “AT&T is so distracted by their new businesses and DirecTV that they continue to ignore their …  wireless customers. Luckily, the Un-carrier’s here to show them how to actually take care of customers.”

This is the latest move by T-Mobile in its attempt to shake up the wireless industry and gain ground on the top two carriers, Verizon and AT&T. T-Mobile has made a series of splashy announcements like eliminating long-term contracts and data buckets called Un-carrier moves. In addition, T-Mobile has attempted to set itself apart by coming out with new features like Digits, a service that lets people put their phone number on multiple devices or use multiple numbers on the same phone.

AT&T launched DirecTV Now last month. The service is aimed at cord cutters and people who either can’t afford cable television or don’t want to be locked into restrictive contracts. DirecTV Now combines live television from networks like Fox, NBC, ESPN and many others, with a full complement of programs available on demand and some original programming.

AT&T representatives said DirecTV Now is the first iteration of a “new platform” that emphasizes mobile experience. There are several packages to chose from, starting with the $35 per month one that T-Mobile is subsidizing, which includes 60 channels. There are three other packages to choose from, with the most robust offering coming in at $70 per month for more than 120 channels.

Like what you're reading? Subscribe to GeekWire's free newsletters to catch every headline

Job Listings on GeekWork

Find more jobs on GeekWork. Employers, post a job here.