Socedo has raised a financing round to grow its platform that helps marketers generate sales leads from social media activity.
The 3-year-old Seattle-based startup today announced a $1.5 million round led by Vulcan Capital and Divergent Ventures. Angel investors from Seattle and San Francisco also participated.
Socedo, also a 2013 graduate of the Microsoft Windows Azure accelerator, helps big brands like Microsoft and TalentWise streamline the process of finding sales leads on social media.
“Socedo is the only social lead discovery and marketing automation system built specifically for B2B demand generation marketers,” explained CEO Aseem Badshah.
The company’s software combines real-time social media activity monitoring with profile data from sources like Twitter and LinkedIn. That information is then synced with a CRM or marketing platform like Salesforce or HubSpot.
“Socedo essentially fills the gap between social media management tools like HootSuite or Sprinklr and Marketing Automation platforms like Marketo or HubSpot to automate social demand generation at scale,” noted Badshah.
Socedo employs 13 at its Belltown office and will use the fresh funding for hiring, marketing, and product development.