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Sendachi CEO Steven Anderson.
Sendachi CEO Steven Anderson.

Startups from Seattle and London are merging to form a new IT services company called Sendachi that today announced a $30 million investment from Columbia Capital.

Seattle-based Clutch and London-based Contino have come together and now operate as Sendachi, which is headquartered in Seattle and will also utilize a U.K. office.

Sendachi, named after a Japanese concept that blends the value of “pioneer, leader, and guide,” bills itself as a technology and services company specializing in DevOps, continuous integration/continuous delivery, and transformational programs.

The 35-person company utilizes a “mentorship” approach that it says fosters a ground-up IT culture change for the clients it works with, helping them accelerate deployment of new services and service enhancements. It also hires employees who have experience shipping complex, large-scale software and systems.

Former Clutch CEO Steven Anderson is now CEO of Sendachi, while Contino co-founders Ben Wootton and Matt Farmer will also join the new company.

“Unlike traditional consultancies, Sendachi relies on a unique ‘player-coach’ model of engaging with clients that focuses on truly raising the customer’s acumen through direct pairing and interaction on real world projects, rather than creating embedded dependencies either by taking the work on in total or providing nothing more than academic observations,” Anderson explained.

Clouds over Seattle. Flickr photo via Dan Hershman.
Clouds over Seattle. Flickr photo via Dan Hershman.

Sendachi is yet another Seattle company working with cloud computing technologies, from giants like Microsoft and Amazon to successful startups like Chef, Skytap, ExtraHop, Shippable, and many others. There’s also countless out-of-town tech giants like Facebook, Google, Twitter, Salesforce, Uber and more that have established engineering or cloud development centers in Seattle.

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