Seattle-based startup Blueprint Registry is one of 10 startups chosen to be part of the first Target + Techstars accelerator program.
The 10 startups — chosen from more than 500 applicants worldwide — will move to Minneapolis this summer to “embed themselves at Target HQ,” Target said in an announcement Wednesday.
Blueprint Registry allows people to create registries and wish lists through shoppable room-by-room blueprints of their homes that others can use to find and buy gifts from participating retailers, like Amazon.com, West Elm and Crate & Barrel. A group can go in on pricier items together, and people can also register for things like cash and travel expenses.
Nevin Shetty is the CEO of Blueprint Registry, and Lizzy Ellingson is co-founder and chief commercial officer.
The chosen startups will work with Target executives like chairman and CEO Brian Cornell, chief strategy and innovation officer Casey Carl, senior vice president of product design and development Julie Guggemos, chief digital officer Jason Goldberger and chief creative officer Todd Waterbury.
It’s part of a broader effort by Target to improve its technical prowess in the face of competition from Amazon and other online retailers.
“Having worked in and with startups for most of my career, I am stoked to see the energy transfer between Target and the startups: Target empowering the startups with our expertise and the startups infusing their passion, energy and focus into Target,” West Stringfellow, vice president of internal innovation and operations at Target, said in a statement.
Other startups chosen for the Target program are based in Denver; Los Angeles; New York; Chicago; Philadelphia; Westerville, Ohio; Montreal and Hong Kong.