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The ReplyYes platform.

ReplyYes, a chat commerce startup that spun out of Madrona Venture Labs, has raised $6.5 million of a $9.3 million Series A round.

CEO Dave Cotter confirmed the investment but the company is not releasing information about investors or specific plans for the cash yet.

ReplyYes CEO Dave Cotter. (GeekWire Photo)

ReplyYes is a platform that makes it easy for retailers to sell products to customers via text messages. The company’s first channel, called The Edit, is focused on vinyl records. Every day ReplyYes texts the music lovers using its service with a personalized record recommendation. Users can reply “yes” to purchase the item.

“It’s ridiculously frictionless,” Cotter said in January when ReplyYes announced a $2.5 million investment round.

ReplyYes is a product of Madrona Venture Labs, a startup incubator operated by Madrona Venture Group in Seattle. The company has gained traction, as chatbots become an increasingly popular medium for commerce.

ReplyYes has 15 employees at its downtown Seattle headquarters and is planning to expand its team and make additional announcements in the coming weeks.

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