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RealSelf is moving to the eighth floor of this building in the Pioneer Square neighborhood. Credit: RealSelf.
RealSelf is moving to the eighth floor of this building in the Pioneer Square neighborhood. Credit: Hudson Pacific Properties.

RealSelf, an online community for people seeking cosmetic procedures and the clinicians that perform them, is on the move.

The Seattle-based company told GeekWire it is moving to a space double the size of its current headquarters. RealSelf won’t be going far, however, as it is moving across the street within Seattle’s Pioneer Square neighborhood from the Reedo Building at 542 First Ave. S. to the 83 King building.

RealSelf CEO Tom Seery
RealSelf CEO Tom Seery

RealSelf is taking the top floor of the building, which is 24,000 square feet, with the potential to double the size of its footprint there. The space has room for approximately 300 people, and the company will start moving in next month.

The move comes as RealSelf, which was founded by Expedia vet Tom Seery in 2006, is growing rapidly. Today, RealSelf has 135 employees, and the company expects to hit 150 by the end of the year. RealSelf forecasts increasing its headcount by another 33 percent next year. This growth will be mainly focused in the doctor and product teams, with a goal of speeding up the time it takes to connect consumers with the necessary information to make decisions.

The company raised an early venture funding round of $2 million and says it has been profitable since 2011. RealSelf says its growth comes down to the fact that the $30 billion aesthetics industry is growing and changing rapidly. Technological advances have led to the development of new devices and treatments that offer non-surgical options for a variety of health and beauty issues.

RealSelf did not give a 2016 revenue projection, but the company reported $19.9 million in revenue last year and has seen three-year growth in that area of 333 percent.

As it grows, RealSelf is offering more features and tools. Last month, the company debuted a feature allowing businesses to build their own pages within RealSelf, to give more information and transparency to the customer. Earlier this year, RealSelf launched a fellowship program where physicians and surgical care teams can apply for $7,500 grants to perform services like burn reconstruction and cleft palate surgery in developing countries.

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