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Papa John's Apple TV
Press pause. Press pizza. Press play. (Via Papa John’s)

In the race to help you never leave your couch, Papa John’s has added another level of convenience to the digitization of pizza ordering, as the chain announced Tuesday that it is the first national restaurant brand to launch an app on Apple TV.

Just days after rival Domino’s delivered the news that a drone could successfully drop a pizza in your yard, Papa John’s is encouraging customers to pause whatever movie they’re watching and surf pizza options.

The app lets users scan Papa John’s entire menu of pizzas, side dishes, drinks and desserts and it also stores previous orders and favorites for easy recall. Apple TV customers will also get 25 percent off their entire order when ordering through the app.

Remember when you used to order a pizza from the menu provided in the yellow pages of the phone book? Well, obviously things have changed and Papa John’s boasts about its numerous digital firsts in a news release: First national pizza chain with digital ordering at all of its U.S. delivery restaurants in 2001; first national pizza brand to offer system wide mobile ordering with SMS text in 2007; first to launch a nationwide digital rewards program in 2010; first to offer gift cards that can be used on mobile devices.

On Twitter, Papa John’s and Domino’s seem to be in a race to see who can get the pizza slice emoji into the most tweets. The best thing about checking in on both brands there is discovering that Tommy Chong shows up in the “followers you know” column. Now there’s a guy who I would trust to know how to get a pizza delivered promptly.

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