Microsoft wants more young women to come up with their own inventions.
To help celebrate International Women’s Day, the tech giant today posted a new video that “shows the lack of awareness girls today have about women inventors and reminds them to celebrate those women’s accomplishments and be encouraged to follow in their footsteps,” Microsoft noted.
The video is part of Microsoft’s #MakeWhatsNext campaign aimed at getting more young women interested in computer science. The company is marketing programs like DigiGirlz and YouthSpark Hub as ways for girls to learn about coding and careers in technology.
Microsoft is one of many companies and organizations aiming to fix the gender disparity in the technology industry. Only 17 percent of Microsoft’s workforce is female; at Apple, women make up only 22 percent of tech workers. And a 2013 study by the U.S. Census found that the number of women represented in computer-related fields has actually dropped since 1990.
It’s a problem that starts early in school, as only 18 percent of students who took the 2013 AP computer science test were female, and there were entire states where no female students took the exam.